Ask The Broker

A Terrific Website Can Do Wonders For Your Business

How a Strong Online Presence Can Boost Your RCFE’s Success In this week’s episode of “Ask the Broker,” Assisted Living Expert Michelle J. London explains how a professional, well-designed website can make a huge difference for your RCFE business. Learn why having an online presence is crucial for building trust, attracting clients, and increasing the value of your...

Adding Sizzle to Your Care Home

How to Make Your Care Home Stand Out and Attract More Residents In this week’s episode of “Ask the Broker,” Assisted Living Expert Michelle J. London explains how a professional, well-designed website can make a huge difference for your RCFE business. Learn why having an online presence is crucial for building trust, attracting clients, and increasing the value of your...

Memory Care Can Improve Your Bottom Line

How Offering Memory Care Services Can Boost Your Facility’s Value In this week’s episode of “Ask the Broker,” Assisted Living Advisor Michelle J. London discusses how adding memory care services to your facility can not only provide essential support to residents but also positively impact your bottom line. Learn how to position your facility for success in the growing memory care...

Preparing Monthly P&Ls – It’s The Law

Why Monthly Profit & Loss Statements Are Required for Your RCFE In this week’s episode of “Ask the Broker,” Assisted Living Expert Michelle J. London explains why it’s legally required to prepare monthly profit and loss statements for your RCFE. Discover how maintaining accurate financial records not only keeps you compliant but also helps you manage your facility’s operations more...

Doctors as Referral Sources

In this week’s episode of Ask the Broker, Assisted Living Specialist Michelle J. London responds to a client who asked for suggestions on alternative referral sources to help fill their care home. Michelle shares why doctors can be a valuable—and often underutilized—source of...

Consider Going Solar

In this week’s episode of Ask the Broker, Assisted Living Specialist Michelle J. London responds to a client who asked, “Is there any way to save on high electricity expenses for my residential care facility?” Michelle offers one potential solution that more care home owners should consider: going...

Obtaining Residents for Your Care Home

In this week’s episode of Ask the Broker, Assisted Living Specialist Michelle J. London responds to a client who asked, “Can you provide some out-of-the-box ideas to obtain new residents for my residential care facility?” Michelle shares creative strategies that go beyond the usual referral...

THE CASE FOR PERFORMING A COMPETITIVE MARKET ANALYSIS

In this week’s “Ask the Broker,” assisted living consultant Michelle J. London explains why a Competitive Market Analysis (CMA) is a must-have tool before buying or selling an RCFE. Learn how a CMA can help you price accurately, identify local demand, and position your property for...